Green-Consumer-Evolution: The Tipping Point

Consumers in Southern California are now in what we call The Fragile State of Consumer-Evolution: A point where it is generally understood by the majority of the public that a shift in buying habits must occur to sustain something that is necessary to the survival of our way of life. In this case we’re talking about the longevity of the human race and the life of our planet earth, so it's the perfect time for "Green" ideas to spread.

Our myGreenSpark Redemption Book is the perfect tool to spur this consumer-evolution.

The already converted understand what we're all about, but what about the fence-sitters? Those that know the time is coming where changing towards Green is inevitable. We call these folks: Middle of the Road Greenies. They know they need to change, but just can’t seem to find their Green niche. Oh sure, they’ll “Do the Right Thing” if it happens to be presented to them at the point of purchase, but when and where does that happen?

Enter myGreenSpark Redemption Book - redeem coupons and redeem your impact on the environment. We're putting Green and healthy alternatives into the hands of the average consumer. We're putting a Green Spark into the lives of our users, creating new consumer habits, contributing to the Green-Consumer-Evolution.

Here are a few important things to learn from the research Fundraising Green has done on Green or Ethical Consumerism in America:

1) Urban-America is full of these Middle of Road Greenies. It’s a market waiting to be conquered.

2) But Middle of the Road Greenies are much too busy to seek out on their own Green alternatives.

3) They might go out of their way to purchase a Green product or service if the cost is significantly less than its competitor or if it solves a problem that the competitor cannot.

4) To our advantage: Media coverage on such topics as global warming, energy and fuel costs, toxic oceans and ever increasing landfills get top billing on a daily basis.

5) Middle of the Road Greenies are primed to take the next step towards a Green, Zero-waste lifestyle.

6) Fact: Green companies don’t advertise on television – it’s too expense and interruption marketing is basically target-less.

7) Fact: Green companies can’t afford shelf space at stores like Vons and Ralphs when P&G monopolizes the market.

8) Fact: Green companies need a vehicle that will drive their product and service offerings into the hands of everyday middle class families – the Middle of the Road Greenies.

9) Fact: Fundraising Green and myGreenSpark Redemption Book is that vehicle.

10) Fact: Problems solved! Organizations and schools get a fun, feel-good fundraiser, raise a bunch of money, help the environment and promote Green and Ethical Consumerism.

When the synergy between Green Business and Green Consumers reaches a certain point, the tipping point, consumer-evolution will take place on a large scale and Green Business will profit greatly. We're here to make sure this happens....soon!

Cheers,

Donnie C.
blog@myGreenSpark.com
http://www.FundraisingGreen.com/